The mission of Olleke is to (re)connect people with an imaginary world, to inspire people that imagination encircles our colourful universes, by giving them an immersive experience and commited brand dedication.
At Olleke, we are committed to creating a better world
We sell brands and products that inspire a more inclusive world, where humans and wildlife are in balance.
All profits from our Wizarding gift wrap go to planting trees that provide food or products for local farmers. Some clients adopt trees and get tree updates, photos and news from the farmers. You can visit our forest online.In our shops you pay paperless.
We don’t add packing slips or invoices to the order. Receipts are digital.
Our shopping bags are made from recycled materials.
We reuse most of the padding material and boxes that we receive from our suppliers, since 2012. All new packaging has a FSC label or is made from recycled materials.We use a sustainable carriers to ship your order, compensating CO2. In 2021 none of our parcels got lost.
Our shops run on green energy since 2012. We keep the use of AI to a minium.
We believe in respect for human rights across our supply chain.
All lights in our shop are LED and electronic devices have A+ energy certification.
Selling quality products our return percentage is only 1% since 2012.
Our own products are printed on paper made from waste materials or recycled. Our suppliers have reduced plastic packaging with 60% or more over the years.
Our POS and online store run on carbon-neutral servers.
We have reduced the use of drinking water and energy over the years.
Olleke is a vegan LGBTQ+ small company. We got involved over 10 years to make sure Bruges welcomes LGBTQ+ by hanging up rainbowflags and create save enviroments.
Timeline
2002 Olleke started Jong & HiB publications and familyowned bookpublisher In Den Eenhoorn
2002 Olleke became a partner of the copyright society SOFAM in Belgium
2003 Olleke started olleke.be as a fairy, treelore and witch information website based on previous publications and workshops
2003 Olleke recieved the inclusion award from Equal Opportunities Agency in Flanders
2004 Olleke published four books about inclusion of transgender and LGBTQ teens. One got distributed to all secundary schools as an educational tool
2008 Olleke gets the position of Art DIrector LGBTQ+ magazine in Amsterdam (4 years)
2012 Olleke company was founded in Bruges
2012 Olleke brands Kabouterpers and Fairy Collection added to our trademarks
2013 Olleke opened a magical brick-and-mortar shop in Bruges
2015 Olleke rebranded the wizarding online store to desprookjeswinkel.be
2016 Olleke expanded to Terneuzen, Tongeren, Zaandam and Maastricht with shop-in-shops
2016 Olleke started the Eities non-profit organisation
2017 Olleke organised the first cosplay event Toverschoolbanket in the Belfry of Bruges
2018 Olleke created the brands Guilty Please Emporium, Emma Meijer and Alterhero
2019 Olleke started Drukklaar.be the online printservice
2019 Olleke shares a warehouse in Sarasota, Florida USA and warehouse in Poole, UK
2019 Olleke formed two new companies: Olleke, the Netherlands based in Sluis and Olleke Ltd London in Covent Garden
2019 Olleke opened a 150m² store and 100m² storage space in Sluis, the Netherlands. We closed the shops in Tongeren, Terneuzen and Zaandam
2020 Olleke partnered up with UK suppliers. We opened the Wizarding online store with products shipped from the United Kingdom
2021 Olleke opened shops in Uithoorn, Echt, Nunspeet and Brasschaat. We closed our shop in Sluis and opened a second shop in Bruges.
2022 Olleke relocated the Dutch office to Amsterdam and relocated the UK warehouse from Poole to Preston
2022 Olleke started a Wizarding newspaper on tv- and film related merchandise
2022 Olleke opened shops in Ouddorp, Koudekerk aan de Rijn
2022 Olleke wins the W&W Retail Award and SNT Winner in the category Sweets with the recipe ‘Chocolate Frog Freakshake’
2023 Olleke publishes the Happy Potter Cookbook in English, Dutch and French. Perfect bound, Case Bound and digital
2025 Olleke started Boekendam.com a hybrid book publisher
2026 Olleke attends the Worldpride Amsterdam